Why Planograms Drift After Week One
The usual ways Thai modern-trade bays lose facing integrity once the reset crew leaves the aisle.
A clean reset photo is not the same as lasting execution. Within days, restocks, competitor swaps, and partial deliveries push facings off the diagram your category team approved.
In Bangkok hypermarkets we most often see height-band drift first: slower SKUs climb into eye level while priority packs slide down. Price rails and shelf talkers from the previous mechanic stay behind and make the bay look intentional when it is not.
A weekly or biweekly compliance walk with a fixed photo order catches that drift while there is still time to ask the store team for a correction. Waiting until the next quarterly reset means you are measuring history, not protecting the current planogram.
Keep scoring simple—pass, partial, miss—so key-account managers can act without decoding a research report. Pair each miss with one concrete ask, such as restoring three facings or clearing a blocked bay.
Share the same pack with brand and merchandising owners the same week. When everyone sees the same aisle evidence, reset conversations stay practical.